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W.T. Grant 25 Cent Stores

Full Co name and address


First seen: 01-Sep-1925
Last seen: 07-Jan-1938

Brand(s): Songbird

Songbird was the flagship brand of W.T. Grant department stores. Given the modest advertising, and tumultuous industry, Songbird tubes lived a remarkably long career. Their tube supplier and box designs changed several times over their 12yr+ span, gaining the RCA licensing monakers in 1929, when the big tube company suits were settled. 

Note the change in envelope label designs that occurs between Sep and Oct 1927 advertising artwork. This helps us date the change from the rectangular labels to the more common red oval designs.

W.T. Grant reduced their advertising dramatically after the market crash the winter of 1929. Only eight Songbird ads run for 1931, and then only four for the whole of 1932-1938. The 1937-38 ads show new box designs, that look somewhat like the Silvertone boxes of that period. It is thought these late versions were ST shaped 01As, more scarce than the colorful boxes of the 20's, but not as sought after..

 




It appears that W.T. Grant was not adverse to selling other tubes along with their Songbirds. Echotrons were sold but it appears that they were not a store brand like Songbird..

Songbird variants:

 
S B
O I
N R
G D
201-A
1
Tube
{v1} Globe, tall? bakelite base, tipless, rectangular envelop label


S B
O I
N R
G D
201-A
2
Tube
{v2} Globe, short bakelite base, tipless, red oval envelope label


variantname
Brand variant
 
 
 
 

{v2} "Songbird" (201A) with red oval envelope label.


S B
O I
N R
G D
201-A
3
Tube
{v3} ST, short bakelite base, tipless



Most ads of the 1925-1926 era are quite repetitive, with designs and prices unchanged. W.T. Grant seems to have anchored the price early at $1.00 each and held to that price until 1929, when all tube companies reset their practices following the RCA settlements.





Bibliography references:
  1. The Altoona Tribune, Altoona, PA, 25-Sep-1925, pg. 3. From Newspapers.com. Retrieved 30-Nov-2018. *
  2. The Hartford Courant, Hartford, CT, 22-Nov-1925, pg. 65. From Newspapers.com. Retrieved 30-Nov-2018. *
  3. The Quad City Times, Davenport, IA, 18-Dec-1925, pg. 24. From Newspapers.com. Retrieved 30-Nov-2018. *
  4. The Buffalo Times, Buffalo, NY, 17-Oct-1926, pg. 37. From Newspapers.com. Retrieved 30-Nov-2018. *
  5. The Democrat-Chronicle, Rochester, NY, 03-Dec-1926, pg. 11. Newspapers.com. Retrieved 30-Nov-2018. *
  6. The Fitchburg Sentinel, Fitchburg, MA, 16-Sep-1927, pg. 13. Newspapers.com. Retrieved 30-Nov-2018. *
  7. The Greenville News, Greenville, SC, 14-Oct-1927, pg. 8. Newspapers.com. Retrieved 30-Nov-2018. * 
  8. The Dayton Herald, Dayton, OH, 16-Nov-1928, pg. 15. Newspapers.com. Retrieved 30-Nov-2018. *
  9. The Pittsburgh Press, Pittsburgh, PA, 30-Nov-1928, pg. 15. Newspapers.com. Retrieved 30-Nov-2018. *
  10. The Evening Sun, Baltimore, MD, 01-Nov-1929, pg. 45. Newspapers.com. Retrieved 30-Nov-2018. *
  11. The Boston Globe, Boston, MA, 30-Nov-1929, pg. 7.  Newspapers.com. Retrieved 30-Nov-2018. *
  12. The Pittsburgh Press, Pittsburgh, PA, 07-Feb-1930, pg. 14. Newspapers.com. Retrieved 30-Nov-2018. *
  13. The Courier-Journal, Louisville, KY, 12-Feb-1934, pg. 6Newspapers.com. Retrieved 30-Nov-2018. *
  14. The Marion Star, Marion, OH, 07-Jan-1938, pg. 14. Newspapers.com. Retrieved 30-Nov-2018. *

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